14 September 2020 · Mazda Australia News

Kodo Design



Imagination is the world’s most valuable resource, because if something can be imagined, it can be created. Mazda is built on a foundation of imagination and ingenuity. It’s the fuel behind all we create and achieve.



Throughout its history, Mazda has explored various design themes of motion. Kodo Design captures the very instant energy becomes motion. It’s a fusion of functionality and beauty - the muscular vigour you see when an animal pounces. The sleek and aerodynamic lines of every Mazda is enhanced by this visionary design philosophy.

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The Vision Coupe pays homage to classics that defined Mazda elegance. The Vision Coupe, which is fitted with revolutionary Skyactiv-X engine technology, was revealed at the 2017 Tokyo Motor Show. Handcrafted bodywork provides contrasts of light and shade that create a sense of fluid movement.

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‘Kai’ translates to the pioneer and this next-generation vehicle is just that. Revealed at the Tokyo Motor Show in 2017, the Kai Concept reflects an evolution of Mazda’s Kodo Soul of Motion design. With bodyworks that delivers a sense of power and agility, the Kai Concept is also fitted with Skyactiv-X engine technology, which reinforces Mazda’s commitment to its sustainable Zoom-Zoom 2030 vision.

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The rotary-powered RX-VISION wont the Most Beautiful Concept Car of the Year at the 31st Festival Automobile International after being revealed at the 2015 Tokyo Motor Show. RX-VISION pays tribute to Mazda’s historic rear-wheeled drive sports cars, while also reflecting an exciting and innovative future for Mazda.

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Unveiled at the Geneva Motor Show in 2014, Hazumi, which means to ‘spring up’ was designed to convey an animalistic energy. This evolution of Kodo Soul of Motion design is a bold example of how striking and impactful a compact vehicle can be.

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The Takeri had its world premier at the 2011 Tokyo Motor Show. The concept car takes its name for a Japanese word meaning ‘masculine’ which is the perfect way to describe this interpretation of Mazda’s Kodo Soul of Motion design language. The four-door sports coupe is an evolution of the Mazda Shinari.

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The release of the Minagi concept car marked the launch of Mazda’s Skyactiv Technology in 2011. When the new technology and the Kodo Soul of Motion design language were paired, the best of Mazda’s engineering and design were seamlessly integrated, resulting in a premium driving experience.

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The Shinari is the first concept car to feature Mazda’s Kodo Soul of Motion design language, which aims to capture the essence of movement. The four-door, four-seat sports coupe was released in 2010. The new grille, in-built light tubes, five-pointed radiator and twisted tension surfaces reflect a dramatic new design direction.

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